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📄 Case Study

Chelsea Brownstone to Murray Hill High-Rise

Handling strict building protocols and unexpected street construction with precision and care.

Date
Jan 5, 2026
Route
Chelsea →
Murray Hill
West Side to East Side
Duration
4 Hours
8:50 AM – 1:00 PM
Final Cost
$450
Flat Fee
Move Distance
Local
Move Class
Residential
Move Type
Storage → House
Location
New York, NY
1b

The Route

A
Origin418 West 20th StreetChelsea (West Side)
1.8 miles~19–23 min drive
B
Destination121 Madison AvenueMurray Hill (East Side)
Route map from Chelsea to Murray Hill
📍 Cross-Town Route
2

The Resources

iMove NYC Moving Truck on a Chelsea street
iMove NYC"We Give A Damn About Your Stuff"

👥 Crew Profile

Nefi S.
Nefi S.
Lead
Omar B.
Omar B.
Wing
Team Size2 Pro Movers

🚛 Vehicle Specs

TruckHino 195 (Cab-Over)
Capacity~1,300 cu. ft.
Clearance11' est. height
Why this truck?Tight turning radius for narrow Chelsea streets.
3

Load Statistics & Inventory

~65%
Truck Utilized
850
Cubic Feet
~4,200
Est. Pounds
📦
~20
Standard Cartons
🪑
~8
Mid-size Furniture
✓
None
Heavy Items
💡 Pro Note

While the item count was low, the "loose pack" filled 2/3 of the truck to ensure safety without needing to stack tiers high, protecting the mid-sized furniture.

3b

Full Inventory Breakdown

49Total Items
477.7Cubic Feet
7Categories
📦Boxes & Containers28 items · 126.7 cu ft
Extra Large Boxes×1166 cu ft
Medium Boxes×721.7 cu ft
Small Boxes×46 cu ft
Bags×525 cu ft
Plastic Bin (Large)×18 cu ft
🛋️Seating7 items · 128 cu ft
Sofa (90" / 3-Seater)×170 cu ft
Arm Chairs×230 cu ft
Kitchen Chairs×428 cu ft
🪑Tables3 items · 30 cu ft
Kitchen Table×120 cu ft
Night Tables×210 cu ft
🗄️Storage & Cabinets3 items · 65 cu ft
Storage Cabinet (XL)×130 cu ft
Storage Cabinet (L)×120 cu ft
Kitchen Cabinet×115 cu ft
📺Electronics & Media4 items · 70 cu ft
TV (55"+)×120 cu ft
TV (32-45")×115 cu ft
TV Stand (Large)×120 cu ft
TV Stand (Medium)×115 cu ft
🛏️Bedroom1 item · 30 cu ft
Queen Mattress×130 cu ft
⭐Specialty / Fragile3 items · 28 cu ft
Mirror, LargeCrated×110 cu ft
Mirror, MediumCrated×18 cu ft
Surfboard×110 cu ft
4

The Timeline

08:50 AM
Crew Arrival
Location: Chelsea (Renovated Brownstone). Team arrives 10 mins early for prep.
09:00 AM
Load-In Start
Excellent access. Truck parked directly in front. Mix of street-level (3 steps down) and 1st floor (10 steps up).
Optimal Access
11:00 AM
Doors Closed — Load Complete
Load time: 2 Hours.
11:00 AM
Transit
Chelsea to Murray Hill. Drive time: 30 Minutes.
11:30 AM
Offload Start — Challenge Encountered
Street construction blocked direct access. Truck parked around the corner. Crew performed a "Long Carry" (half-block walk) for every trip.
Obstruction Override
01:00 PM
Job Complete
Unload time: 1.5 Hours (Extended due to long carry).
5

Access & Difficulty Ratings

📍 Chelsea (Pickup)
🟢 Low
  • →Direct curb access — truck parked in front
  • →Minor stairs only (~13 steps total)
  • →Empty house (renovation status) allowed rapid movement
📍 Murray Hill (Drop-off)
🔴 High
  • →Access obstructed — ½ block manual carry required
  • →Full hallway protection (cardboard taped along entire length)
  • →~15 round trips from truck to elevator
  • →Strict building management protocols enforced
6

Transparency Analysis: Why $450?

Value Delivered

Despite the low item count, the Murray Hill obstruction turned a simple unload into an endurance event. The flat fee protected the client from hourly overages caused by street construction.

The "Hidden" Work

~1.5 Miles

Total distance walked by the crew shuttling items from the corner to the building entrance during the unload phase alone.

Hallway Protocols

The crew meticulously followed the building's strict requirement to tape cardboard along the entire length of the hallway, ensuring full deposit return for the client.

Round Trips

15 Trips

Each trip required navigating from the parked truck around the corner, through the lobby, and up the elevator.

⭐ Client Appreciation
$200

Gratuity (Team Split)

$80–$100
Industry Standard
$200
Actual Tip
2× Standard Gratuity

The client recognized the unexpected difficulty of the "long carry" and the care taken with the building protection — turning a stressful logistical snag into a smooth experience.

8

Meet the Customer

Andrew, the customer

Andrew

NYC Entrepreneur, Late 20s

Andrew is the Founder and Managing Director of TopSDRs, building the future of sales development. He lives in NYC with his partner Eliza Lesser, who is also an entrepreneur as the Founder and CEO of EHL & Co.

🏠Relocating from a renovated Chelsea brownstone to a modern Murray Hill high-rise

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